Kimye for balmain spring 2018 campaign

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Photo: Instagram

The spring fashion campaigns have started to trickle out, and this season, there seems to be a battle underway for who can score the biggest celebrity to front his label. First there was, then Nicki Minaj for Roberto Cavalli, and now this: Kimye for Balmain. Kim just broke the news herself on Instagram with the enthusiastic caption "BALMAIN!!!!!!":

A photo posted by Kim Kardashian West (@kimkardashian) on Dec 12, 2014 at 5:37am PST

Balmain creative director Olivier Rousteing quickly followed on Instgram, announcing the news in two very close up shots of Kim and Kanye:

Rousteing is calling the campaign "The Balmain Love." Can you feel it?

UPDATE: The full campaign is now out, with more Kimye brooding glares and even a sexy on-top-of-car Kimye moment (because are so 2013).

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