Mary-Kate and Ashley Olsen have Become Fashion Icons
Olsen Twins Launch E-Commerce For The Row! Get Your Special Discount Code Here
Images courtesy of The Row
As if theOlsen Twins‘empire couldn’t get any better, Mary-Kate and Ashley are launching online shopping for their ultra-luxe lineThe Rowtoday. The slick site features 360-degree views of product (all the better to decide whether to drop a couple thousand on a gorgeous fall coat), bespoke material choices as well as they did get their start on camera after all. We focused on The Rows e-commerce experience to be engaging, effortless, and as user friendly as possible, Ashley explained. While women will surely find plenty in the Fall 2010 collection to ogle after, guys will soon be in on the fun too: The Row for men will eventually be offered on the site as well.
And heads up bargain hunters: To kick off the site launch, there’s a couple promotions going on. Check them out below!
1. Enter the promocode SHOPTHEROW at and take 15% off entire purchase. Offer expires on August 20 at 12 PM (noon) PST.
2. Registering your email on The Row’s online store automatically enters you
to win a pair of The Row leather motorcycle pants. Contest ends on August 20, 2010 at 11AM PST.
Video: Ashley or Mary-Kate?
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